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Welcome To Southern Devil Harley-Davidson®

Family Owned and Operated Since 2004

At Southern Devil Harley-Davidson® we're not just proud Harley-Davidson® dealers, we're also riders. So we know the freedom and adventure you'll find with the right motorcycle or trike. Our dealership is located in Cartersville in Northwest Georgia (Bartow County), off Interstate 75 between Atlanta GA and Chattanooga, Tennessee. We offer the best in new Harley-Davidson motorcycles for sale and pre-owned bikes. Our friendly and knowledgeable Sales, Financing, Service, MotorClothes®, Parts and Riding Academy departments are prepared to make sure your experience is outstanding, from assisting while you're making your choice, ongoing bike maintenance and customization, to learning to ride and gaining your motorcycle license through our state-certified private motorcycle training. At Southern Devil Harley-Davidson®, we value the opportunity to create a long-term relationship with our customers, and we do that by making sure to exceed your expectations.

Southern Devil Harley-Davidson® treats the needs of each individual customer with paramount concern. We understand that you have high expectations, and as a Harley-Davidson® dealership we enjoy the challenge of meeting and exceeding those standards every time. Allow us to demonstrate our commitment to excellence by visiting us soon! Our experienced dealer staff is more than eager to share its knowledge and enthusiasm with you. We encourage you to browse our online inventory, schedule a test drive and investigate financing options. You can also request more information about a Harley-Davidson® using our online form or by calling (678) 721-0203. We have a strong and committed sales staff with many years of experience satisfying our customers' needs. Feel free to browse our inventory online, request more information about vehicles, set up a test drive or inquire about financing! If you'd like to see a cruiser, standard, sport, touring or trike in person, contact us. We all look forward to serving you!
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  • Richard Womack

    These guys are awesome! I felt this dealership was super honest and worked for hours to get my business. The guy in the shop explained how to...

  • Ricardo Rezende

    Southern Devil pleasantly surprised me last week, doing a job expected to be handled by HD warranty, which they denied.
    The black color inside...

  • Stephen Shirley

    Kevin Gable is the salesman I worked with and was incredibly helpful and knowledgeable. The overall experience was perfect. This is the only Harley...

  • Darryl Gunter

    Just purchased a 2023 Road Glide CVO Limited 120th Anniversary. The entire purchase process was very smooth and easy. I received a fair trade in...